Subway's $5 footlong -- the sandwich that ate the recession -- powered by PerfectDisk

Thursday, November 12, 2009 by Joe Abusamra
                                                             magazine cover

In the November 16th issue of Business Week, Matthew Boyle's feature article, The Accidental Hero, describes how Subway has thrived in the recession as nearly every other restaurant chain reeled. How is it doing it? The big surge got its boost from an obscure Subway franchisee in Miami, who started the $5 footlong concept on slow weekends and then watched business take off. The concept went national, and the rest is history, as Subway is now on track to surpass McDonald's in worldwide locations by early next year. McDonald's still has a big lead in revenue ($30 billion to Subway's $9.6 billion), but Subway has supplanted both Wendy's and Burger King in market share.

                                                      

As usual, there's a lot that goes on in this multi-billion dollar business to make it all work. And in fact, as Business Week's article points out, there have been various logistical challenges in trying to meet the huge increase in demand. One thing that has not been a concern for Subway is its hard drive defragmentation. For years, Subway has relied on PerfectDisk to ensure its servers perform at maximum efficiency. At the time PerfectDisk was installed, free space consolidation and auto defrag capabilities were forefront in Subway's requirements. Now, PerfectDisk is just a standard part of its operating procedures.

See the entire Business Week article here.

$3.8 billion in sales of Subway's $5 footlong sandwiches in the last fiscal year. Simple concept, big return.

Just like Subway's server defrag software. 


                        

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